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MediaAlpha Inc (MAX) stock analysis
WEAK BUY 22% confidence · analysed Sep 10, 2026
This analysis is from Sep 10, 2026 and may be out of date.
On Sep 10, 2026, our model rated MediaAlpha Inc (MAX) WEAK BUY with 22% confidence at a price of $11.58. That means the signals lean positive, but they are mixed, so conviction is low.
Technical picture
The 14-day RSI is 18, below 30, which is oversold territory: sellers have pushed hard recently. Oversold stocks often bounce, but they can stay weak for a while.
MACD is below its signal line, so short-term momentum is pointing down.
The price has slipped below its 50-day moving average but is still above the 200-day: a pullback inside a longer-term uptrend.
Volume is 1.5x its 20-day average, so the latest move has real participation behind it.
Trend structure and money flow
Market structure shows a bullish break of structure (BOS): price broke a recent swing high in the direction of the trend, which usually signals trend continuation.
The most recent swing high is $10.59 and the swing low is $7.91; traders often treat these as resistance and support.
Fundamentals
The company reports a profit margin of 7.9% and revenue growth of +25.9%.
In its latest quarter it earned $0.28 per share, which missed the $0.30 analysts expected, with revenue +25.9% year over year.
The next earnings report is expected around Oct 28, 2026; prices often move sharply around earnings.
Trade plan from the model
The model's long / bullish plan uses an entry near $11.68, a target of $12.55 (+7.4%) and a stop-loss at $10.63 (-9.0%).
That is a reward-to-risk ratio of about 0.8 to 1: the potential loss is bigger than the gain, a weak setup.
The plan has a time limit: reassess by Sep 20, 2026 whatever the price does.
The model's one-paragraph read
Leans BUY — composite score +0.22 (WEAK BUY). Technicals: RSI 18.48, MACD bearish, price below SMA50. Fundamentals: margin 7.9%, revenue growth 25.9%. Financial results: YoY revenue +25.9%, last EPS surprise -6.7%, next earnings 2026-10-28. Smart Money Concepts: BOS bullish (trend continuation). FinGPT news read: positive. Memory: 12 prior look(s); 5% of directional calls matched later price. Suggested levels: entry $11.68, target $12.55, stop-loss $10.63, exit by 2026-09-20 (10-calendar-day max hold (time-stop; reassess by this date regardless of P&L)).
Past ratings for MAX
Of the last 11 directional calls on MAX, 0 pointed the right way by the most recent analysis (0%). Past calls do not guarantee future results.
| Date | Verdict | Confidence | Price | Move since | |
|---|---|---|---|---|---|
| Sep 10, 2026 | WEAK BUY | 22% | $11.58 | — | |
| Sep 9, 2026 | WEAK BUY | 25% | $11.77 | -1.6% | ✘ wrong direction |
| Sep 8, 2026 | WEAK BUY | 17% | $12.05 | -3.9% | ✘ wrong direction |
| Sep 4, 2026 | WEAK BUY | 15% | $12.22 | -5.2% | ✘ wrong direction |
| Sep 3, 2026 | WEAK BUY | 18% | $12.19 | -5.0% | ✘ wrong direction |
| Sep 2, 2026 | WEAK BUY | 20% | $12.26 | -5.5% | ✘ wrong direction |
| Sep 1, 2026 | WEAK BUY | 24% | $12.52 | -7.5% | ✘ wrong direction |
| Aug 31, 2026 | WEAK BUY | 19% | $12.63 | -8.3% | ✘ wrong direction |
| Aug 28, 2026 | WEAK BUY | 24% | $12.84 | -9.8% | ✘ wrong direction |
| Aug 27, 2026 | WEAK BUY | 18% | $12.73 | -9.0% | ✘ wrong direction |
| Aug 26, 2026 | WEAK BUY | 15% | $12.46 | -7.1% | ✘ wrong direction |
| Aug 25, 2026 | WEAK BUY | 30% | $12.94 | -10.5% | ✘ wrong direction |
"Move since" compares each call's price with the latest analysed price.
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Frequently asked questions
Is MAX a buy right now?
As of Sep 10, 2026, our automated model rates MediaAlpha Inc (MAX) WEAK BUY with 22% confidence: the signals lean positive, but they are mixed, so conviction is low. This is a model output for education, not personal investment advice.
What is the price target for MAX?
The model's most recent plan targets $12.55 with a stop-loss at $10.63, from an entry near $11.68.
When does MediaAlpha Inc report earnings next?
The next earnings report is expected around Oct 28, 2026.
What does a WEAK BUY rating mean?
A WEAK BUY rating means the signals lean positive, but they are mixed, so conviction is low.
For information and education only. Not investment advice. Ratings are produced by an automated model, can be wrong, and may be out of date. Do your own research; you can lose money investing. The site's author may hold positions in stocks discussed here.